So what happens if you’re climbing up a 100ft tree and your foot slips? In fact let’s make it more interesting. Let’s say the tree’s hanging over the Amazon River and its rushing torrents are ready to flush you down some class 5 rapids. But then it gets worse. A tree limb rips through your cargos. As it skewers you like a kebab, leaving you suspended upside down, you think, “This is no minor wardrobe hiccup.” As you hang by the threads of some serious danger pants, you remember that you’re Bear Grylls. You’re the survival dynamo and host of the Discovery Channel’s Man Vs Wild. With a quick whip and snip of your pocket knife, you cut yourself free, swing onto a branch and survive. But barely. And as it turns out, bare-legged.
This sort of inconvenience has happened one too many times for Bear. After trying for years to find the best adventure-wear, he asked us to partner with him to create a range of survival clothing designed exclusively for the sort of missions he undertakes. And with the level of abuse his globetrotting antics produce each year, Bear needed to find a company that’s been there and done it all before. As the UK’s top high-performance clothing company, we’ve been making stubbornly sturdy stuff since 1965. Bear passed our test. Fortunately, we passed his as well.
The partnership works because we both have similar goals. We’re both obsessive in our desire not only to design and develop but also to ethically produce the most technically superior, high-performance gear in the world. So how does it all work? When the prototype gear is ready, Bear and his team go out and destroy the entire range. Or at least they try. Every drawcord, button and zip is tested and roved. And if a shirt or jacket doesn’t pass the Bear test it gets overhauled until it works - when you need it, when it matters. We consider every possible weather condition. If the sun’s scorching rays are causing problems, our SolarDry fabric and collars will protect you and
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