(aldi.co.uk) Aldi’s motto is spend a little and live a lot. This award-winning grocer is popular in Germany and the United Kingdom due to its quality brands sold at low prices. The items are bought in high volumes, and the discounts passed onto its customers. Although it sells branded products, Aldi has many of its own labels and negotiates discounts with it hand-picked suppliers. Alternative supermarkets who stock big name brands are unable to negotiate such a deal. The simple layout in store is not designed to manipulate you into buying more than you need, unlike high street supermarkets who spend thousands on specific layouts to encourage further buying.
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