Direct (Sportsdirect.com) Sports Direct was founded in 1982 as Mike Ashley Sports, and has succeeded to become the UK’s most popular sports retailer. There are over 470 stores in the Sports Direct retailer group, and there are stores throughout Belgium, France, Slovenia, and more. The online catalogue at Sports Direct provides the latest popular brands, including Lonsdale, Adidas, Slazenger, and more. You won’t pay expensive prices for top brands at Sports Direct. The website has easy navigation. There is the option to browse each category, or use a web code or description to find an item quickly.
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