Frugi (welovefrugi.com) When Lucy and Kurt set up their business in 2004, it was named Cut4Cloth. As a way to cut the environmental damage caused by disposable nappies, they decided to put
their child, Tom, in cloth nappies, but they found it difficult to find clothes to fit the nappies. They design their clothes using organic cotton and the company became a success. In 2008, Cut4Cloth became Frugi, which interprets as fruits of the earth. The website is user friendly. If you care about the environment, buy cotton fresh organic clothing from Frugi.
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